Bluefishing: The Art of Making Things Happen

Our January business book was “Bluefishing: The Art of Making Things Happen” by Steve Sims. The title drew me in at first glance, given my fondness for “making things happen”.  You can find the book in several formats on

Reading a business book every month is a core value here at Corporate Insight Strategy. We are avid readers.  Friends who know about our little vice tend to bring interesting books to our office or sometimes drop them in the mail.   We recently received a copy of “Your Exit Map: Navigating the Boomer Bust” with a lovely note from author John Dini. It will be February’s book-of-the-month. Books in the mail are the absolute best treats!

This month’s book gives a nod to childhood favorite, Dr. Seuss, which was appreciated.

Screen Shot 2018-02-04 at 3.35.47 PM

The author is a self-described rebel.  You can see it in his writing.  You can see it in his photos. He takes breaks from work to blow off steam by riding his bike (I assume a Harley).  Given my personal love for black leather biker jackets, I felt an immediate connection to this man.  He places high value on being true to self while creating massive and unexpected value for his clients (a goal we share at CIS).

The book itself is a series of stories, beliefs, and tools for living the life you want to live.  He offers a set of building blocks that have worked well for him and his company.

Steve’s 45 point “Bluefishing Playbook” is useful for our clients, both those looking for massive growth and those looking for an exit.  The very first one is:

“Throw away the “That could never be me” mentality.

Instead, ask, “Why couldn’t it?”


The book itself is a quick read.  However, giving fair thought to the questions Steve poses will take a bit.

The appendix lists “Bluefishing Experiences” that Steve’s company has orchestrated for clients.  The list includes amazing adventures like a submarine trip to the Titanic, halo jumps, bobsleigh runs with the Olympic team and a private dinner for 6 at the feet of Michelangelo’s David with a serenade by Andrea Bocelli.  Just wow!


Leave a Reply

Your email address will not be published. Required fields are marked *